Voice technology is on the rise, changing our consuming habits and creating new opportunities for brands. Well aware of this trend, Procter & Gamble’s innovation team organized a European wide hackaton with a simple challenge: “Can you teach our brands to talk?”. The objective was to use Amazon’s Alexa home assistant in order to create an innovative product using voice technology.

Our team Iabsis-Choobs took the occasion to showcase our technical skills and build an Alexa skill creating a smart interactive shopping list. Taking into account prior user choices we create a user profile and add unique value by giving personal insight based on the user’s profile (age, skin type, shaving habits) –suggesting the best product for them with and interactive voice technology.

This intense and awesome 24 hours experience with the P&G innovation team mentors, gave us a unique insight into P&G’s current innovation challenges.
With the high quality of work delivered by all teams, we are proud we could land the 2nd place on the Geneva competition of the P&G European Hackaton!